1st Conference Day // November 8, 2017

International College of NIDA, Navamin building, Room 3001
118 Moo 3, Serithai Road Klong-Chan, Bangkapi, Bangkok, Thailand

9:00 Registration / Welcome
9:30 Keynote 1: Professor Dr. Kamphol Panyagometh, Vice President for Research and Consulting Services
10:00 Keynote 2: Associate Professor Dr. Piboon Puriveth, Dean of International College of NIDA
10:30 Conference Introduction: Professor Dr. Stephan Böhm, RheinMain University of Applied Sciences, Germany
10:40 Organizational Notes: Assistant Professor Dr. Sid Suntrayuth, International College of NIDA
10:50 Paper presentation 1: “Country-specific Acceptance of Social Media Innovations: A Comparative Study on Thai and German Snapchat Usage” (Judith Eißer and Stephan Böhm)
11:20 Paper presentation 2: “Does Tempting Environment Functional? The Impact of Online Store Environment on Purchase Intention” (Ariyaporn Nunthiphatprueksa and Sid Suntrayuth)
11:50 Paper presentation 3: “The Chinese Food Safety of Electronic Commerce Supervision under the Era of Big Data” (Kexing Ni and Bin Wang)
12:20 Paper presentation 4: “An Investigation of the Mobile Payment Adoption in Taiwan: An Application of Innovation Diffusion Theory” (Yi-Mu Chen)
12:50 Lunch break 2nd Floor Navamintra Building
13:50 Special Session A: “Sustainable Management and Entrepreneurship” by Asst. Prof. Dr. Sid Suntrayuth
14:00 Paper presentation 5: “Mobile Government” (Lasse Berntzen, Milena Krumova and Marius Rohde Johannessen)
14:30 Paper presentation 6: “NFC-enabled eTicketing in public transport - a standardized open ecosystem” (Ulrike Stopka, Gertraud Schäfer and Andreas Kreisel)
15:00 Paper presentation 7: “The Affecting Factors on Consumer Purchase Intention in C2C Electronic Classifieds Marketplaces: A Thai perspective” (Pirunrat Meksopavankul and Sid Suntrayuth)
15:30 Paper presentation 8: “Factors Affecting Consumers’ Perceived Advertising Value Regarding AR Ads” (Ela Sibel Bayrak Meydanoglu and Müge Klein)
16:00 Paper presentation 9: “An Empirical Investigation in Thailand Regarding Social Media Usage Pathway to Psychological Distress” (Jawad Shamir)
16:30 Panel Discussion on the topic of “Trends and perspectives on e- and m-business research” by: Prof. Dr, Stopka, Prof. Dr. Berntzen, Prof. Dr. Meydanoğlu and Prof. Dr. Böhm, moderated by Asst. Prof. Dr. Sid
18:00 Social Dinner: Krua Tee Song (
Authentic Thai dishes

2nd Conference Day // November 9, 2017

International College of NIDA, Navamin building, Room 3001
118 Moo 3, Serithai Road Klong-Chan, Bangkapi, Bangkok, Thailand

9:30 Keynote 1: Mr. Pawoot Pongvityapanu, Managing Director and President of Thai E-Commerce Association
10:00 Special Session; “The Future of Mobile” by Professor Dr. Stephan Böhm
10:20 Paper presentation 10: “Contribution of Social Media Marketing Capability to Business Performance of Thai Firms” (Penpattra Tarsakoo and Sid Suntrayuth)
11:10 Paper presentation 11: “Mechanism Improvement: the Current Administrative Regulation of China’s Mobile E-commerce” (Yin Zhaoyun, Wang Bin and Li Wei)
11:40 Paper presentation 12: “Breakthrough and Innovation: A Study on the Insufficiency and Barriers in E-commerce Regulation by Chinese Government in the Era of Internet Plus” (Mou Yi and Wang Bin)
12:10 Paper presentation 13: “Digital Marketing and Experiential Learning in Thailand: A Case Study of the Google Online Marketing Challenge” (Wendy Farrell)
12:40 Closing session: Professor Dr. Stephan Böhm and Asst. Prof. Dr. Sid Suntrayuth
13:00 Lunch break 2nd Floor Navamintra Building
14:00 Social Program: Trip to Ayutthaya
14.30 Depart NIDA
15.30 Visit Wat Yai Chai Mongkol
16.30 Visit Wat Phanan Choeng
17.30 Visit Wat Phra Si Sanphet
18.30 Dinner
Authentic Thai dishes

A detailed workshop program will be added based on the accepted paper submissions.

Social Program

A social program is scheduled for the afternoon of the second day of the workhop. The conference participants will travel from Bangkok to Ayutthaya, which was once the capital of Thailand. The city has a fascinating history and the group will have time to explore some spectacular old temples and much more. The group will see the Phanan Choeng temple, the Mongkol Bophit temple, and the Phra Si Sanphet temple.

Ruins of Ancient Ayutthaya