1st Conference Day // September 24, 2018

RheinMain University of Applied Sciences (HSRM), Bulding B, Room B-001a/b
Unter den Eichen 5, 65195 Wiesbaden, Germany

8:30 Welcome Reception
Program Committee
9:00 Introductory Speech
Prof. Dr. Stephan Böhm, Prof. Dr. Sid Suntrayuth, Conference Organizers
9:30 Welcoming Speech
Prof. Dr. Bodo Igler, Vice President HSRM
10:00 Coffee Break
10:30 Paper Presentation No. 1: The Market Opportunity of The Digital Content Industry
Prof. Dr. Sid Suntrayuth, Sawitta Wintachai
10:50 Paper Presentation No. 2: Social Media Quality and User Satisfaction: A Cross-cultural Comparison of Thai and Chinese Users
Jing Wang, Prof. Dr. Peerayuth Charoensukmongkol
11:10 Paper Presentation No. 3: Why Social Media Matter? Investigating the Impact of E-Tourism Information Quality on Thailand’s Destination Image
Ariypaporn Nunthiphatprueksa, Prof. Dr. Sid Suntrayuth
11:30 Paper Presentation No. 4: Factors Affecting Purchase Intention of Customer in E-commerce of Arts & Antique Products in Thailand
Jiranun Nhujak, Prof. Dr. Vesarach Aumeboonsuke
11:50 Paper Presentation No. 5: The Determinants of Mobile Payment Adoption in Thailand and China
Menghan Li, Prof. Dr. Vesarach Aumeeboonsuke
12:10 Paper Presentation No. 6: The Effects Of Service Quality, Customers’ Service On Total Customers’ Satisfaction In Case of Buying Life Insurance Via Online Channel
Dr. Zhongwu Li
12:30 Lunch Break
(Restaurant Camera on Campus)
13:30 Panel No. 1: E- & M-Business Trends in Asia
Moderated by Dr. Sid Suntrayuth
14:00 Paper Presentation No. 7: User Acceptance Research on Mobile Media: A Systematic Literature Review
Melanie Krauße, Judith Eißer, Prof. Dr. Stephan Böhm
14:20 Paper Presentation No. 8: Dimensions of Social Media Marketing Capabilities and their Contribution to Firm Performance
Penpattra Tarsakoo, Prof. Dr. Peerayuth Charoensukmongkol
14:40 Paper Presentation No. 9: Digital Transformation and Leadership – Modeling to reduce complexity
Prof. Dr. Wolfgang Eixelsberger, Selvana Disho
15:00 Coffee Break
15:30 Paper Presentation No. 10: Analysis of Online Payment Methods in Germany
Ali Ahmad, Erik Massarczyk, Prof. Dr. Peter Winzer
15:50 Paper Presentation No. 11: Participation As Core Element Of An Entrepreneurial Leadership Style – Relevance And Use Of Participative Tools In German Companies
Prof. Dr. Thorsten Petry
16:10 Paper Presentation No. 12: Consumer’s Behaviour towards Brand Apparel in Online Market in Thailand
Pongpipat Pongton
16:30 Paper Presentation No. 13: Analysis of SME-Web Shops in the Rhine-Main area
Prof. Dr. Werner Quint, Bastian Eine
16:50 Wrap Up Session
Prof. Dr. Stepan Böhm
17:15 Free Time
19:00 Social Dinner: Andechser (
(Ratskeller, Wiebsaden Inner City)

2nd Conference Day // September 25, 2018

RheinMain University of Applied Sciences (HSRM), Bulding B, Room B-001a/b
Unter den Eichen 5, 65195 Wiesbaden, Germany

9:00 Introductory Speech
Prof. Dr. Stephan Böhm
9:20 Paper Presentation No. 14: The Influence of AR Technology – Smart Fitting Technology’s Effect on Consumers ' Attitude to Use: From Perspective of the Technology Acceptance Model
Xuan Wang, Dr. Chun-Shuo Chen, Dr. Zhongwu Li
9:40 Paper Presentation No. 15: Performance Job Marketing: A Comparative Pilot Study on Performance-based, Programmatic Job Marketing Approaches and Job Postings in Established Online Job Portals in Germany (Work in Progress) 
Sebastian Meurer
10:00 Coffee Break
10:30 Paper Presentation No. 16: An Evaluation Concept for NER and Keyword APIs in Social Media Analysis
Martin Häusl, Johannes Forster, Marcel Karrasch, Maximilian Auch, Prof. Dr. Peter Mandl
10:50 Paper Presentation No. 17: Analysis of travel blogs by means of NoSQL techniques: First results
Prof. Dr. Thomas Barton, Marco Graf
11:10 Paper Presentation No. 18: The Operationalization of Contextual Information
Holger Driehaus, Prof. Dr. Stephan Böhm, Judith Eißer
11:30 Panel No. 2: Mobile Startups & Solutions
Moderated by Prof. Dr. Stephan Böhm
12:00 Lunch Break
(Restaurant Camera on Campus)
12:50 Paper Presentation No. 19: Analysis of Customer Willingness to Pay for Video Games
Erik Massarczyk, Alexander Worms
13:10 Paper Presentation No. 20: World of Warcraft Gamers’ Preferences on Complementary Media Offerings: A Conjoint Analysis Approach
Roman Jacobi, Judith Eißer, Prof. Dr. Stephan Böhm
13:30 Paper Presentation No. 21: E-Commerce and Consumer Satisfaction - The Effect of Consumer Trust and Vendor Incentives
Tove Bøe, Prof. Lasse Berntzen
13:50 Outlook IWEMB 2019
Tove Bøe
14:10 Wrap Up Session
Prof. Dr. Stepan Böhm
14:30 Free Time
15:45 Social Program - Wine Tour
Weingut Störzel, Bassenheimer Hof in Rüdesheim am Rhein (Pick-up at 15:45 at Motel One, Kaiser-Friedrich-Ring 81 in 65185 Wiesbaden)
18:30 Social Program - Dinner at Vineyard
Domus Torculorum in Rüdesheim am Rhein
21:00 Return to Wiesbaden
(Transfer back to Motel One, Kaiser-Friedrich-Ring 81 in 65185 Wiesbaden)

This is the preliminary workshop program, which may be subject to changes according to the still pending registrations. It will be adapted according to the registrations of at least one of the authors of the accepted paper submissions.