Program

September 29, 2020

Online Conference

The author registered as presenter is shown unterlined.

12:00 Welcoming Speech
12:10 Organizational Notes by Local Hosts
12:15 Paper Presentation 01:
User Acceptance and Requirements on Registration Processes focussing Car-Sharing Services
Gertraud Schäfer, Andreas Kreisel, Ulrike Stopka
Technische Universität Dresden, Germany
12:30 Paper Presentation 02:
The Challenges of Podcasting Platformization: Exploratory Analysis on Podcast Audiences and the Transition to New Competitive Structures
Miguel Paisana, Tiago Lima Quintanilha, Miguel Crespo
CIES-IUL; OberCom - Observatório da Comunicação, Portugal
12:45 Paper Presentation 03:
Experience-Oriented Marketing Innovations via Digital Technologies
Ela Sibel Bayrak Meydanoglu, Ahmet Tuğrul Tuğer, Tanyeri Uslu
Turkish-German University; Piri Reis University, Turkey
13:00 Paper Presentation 04:
An investigation of Individual’s Cultural value on Mobile Banking Services Adoption in Thailand
Wilai Jearrungsang, Thanit Teawanit, Chairath Chayunwut
National Institution of Development Administration, Thailand
13:15 Paper Presentation 05:
An Empirical Eesearch On Factors Affecting Customers’ Satisfaction Based On Mobile APPs: Take Meituan APP As An Example
Limin Ran, Zhongwu Li
International College of NIDA, Thailand
13:30 Paper Presentation 06:
Mobile Augmented Reality for Product Presentation: A Pre-Study on the Impact on Mental Imagery and Acceptance Drivers
Marie Herrmann, Tobias Küsters, Böhm Stephan
RheinMain University of Applied Sciences, Germany
13:45 Short Break/Buffer Time
14:00 Paper Presentation 07:
Analysis of Travel Blogs by Means of Bayesian Statistics: First Insights for Destinations in Australia and New Zealand
Thomas Barton, Andreas Peuker
University of Applied Sciences Worms, Germany
14:15 Paper Presentation 08:
Value-focused Identification of Chatbot Use Cases – Expert-based Case Study on Recruiting Chatbots
Sebastian Meurer, Judith Eißer, Stephan Böhm
RheinMain University of Applied Sciences, Germany
14:30 Paper Presentation 09:
Digital Mindset and Digital Transformation: The Psychological Success of Business Sustainability
Sid Suntrayuth
International College of NIDA, Thailand
14:45 Paper Presentation 10:
Impact of Perceived Data Security and Perceived Confidence on Mobile Internet Services Usage
Erik Massarczyk, Peter Winzer, Judith Eißer
RheinMain University of Applied Sciences, Germany
15:00 Paper Presentation 11:
Content Creation For Voice Assistants And Smart Speakers: A Challenge For Non-English Language Media
Miguel Crespo, Wanessa Andrade
ISCTE-IUL, Portugal
15:15 Paper Presentation 12:
1.Generation Z in Thailand: Cross-Cultural Implications of Mobile Payment Technology Acceptance
Wendy Colleen Farrell, Tipnuch Phungsoonthorn
MCI, Austria; Webster University, Thailand
15:30 Closing Session and Outlook
15:45 End of Conference

This is the preliminary workshop program, which may be subject to changes according to the still pending registrations. It will be adapted according to the registrations of at least one of the authors of the accepted paper submissions.